The Family Behind Freez

Meet Lisa and Bianca, the Mother Daughter Duo

who run the show and Mick (aka Mr Freez) who

prefers to be the jokester both behind the

scenes and in front of our socials

ESTABLISHED 1993

THE BEGINNING

Freez was established by Lisa in 1993 and quickly became a leading retailer in the South of Sydney with up to 4 stores. In 2006, Mick joined the business and was the driving force for Freez to start their ecommerce journey 2007.

In 2010 Lisa developed the Freez Brand with the manufacturing journey starting in Bali and developing into China also in 2015.

In 2019 the family relocated to Queensland closing all stores in Sydney and focused on online growth and developing a wholesale division.

ESTABLISHED 1993

THE BEGINNING

Freez was established by Lisa in 1993 and quickly became a leading retailer in the South of Sydney with up to 4 stores. In 2006, Mick joined the business and was the driving force for Freez to start their ecommerce journey 2007.

In 2010 Lisa developed the Freez Brand with the manufacturing journey starting in Bali and developing into China also in 2015.

In 2019 the family relocated to Queensland closing all stores in Sydney and focused on online growth and developing a wholesale division.

ESTABLISHED 1993

THE BEGINNING

Freez was established by Lisa in 1993 and quickly became a leading retailer in the South of Sydney with up to 4 stores. In 2006, Mick joined the business and was the driving force for Freez to start their ecommerce journey 2007.

In 2010 Lisa developed the Freez Brand with the manufacturing journey starting in Bali and developing into China also in 2015.

In 2019 the family relocated to Queensland closing all stores in Sydney and focused on online growth and developing a wholesale division.

GROWTH OF COMPANY

WHOLESALE DIVISION

In 2019 the family relocated to Queensland closing all stores in Sydney and focused on online growth and developing a wholesale division.

WEARABILITY

Comfort and Style

It's all about finding that sweet spot where chic design and wearability coexist, creating an ensemble that looks as good as it feels.

Our Ethical Approach

Freez prioritises ethical clothing manufacturing, working with family-run factories in Indonesia and China that provide good pay, clean conditions, and meals for their workers. We are committed to fair labour practices and regularly visit these factories to ensure proper treatment of staff.

The Family Behind Freez
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Lisa

Having been in business over 30 years and feeling like she has made every mistake along the way, Lisa decided to mentor small business owners and help them realise their dreams of having their own fashion brand. She works closely with them during the production phase or guiding them through their business journey. When she is not working, Lisa enjoys family time, travel, ecommerce podcasts and playing with the family dog Buddy

The Family Behind Freez
Rating of 1 means .
Rating of 3 means .
The rating of this product for "" is 1.

Lisa

Having been in business over 30 years and feeling like she has made every mistake along the way, Lisa decided to mentor small business owners and help them realise their dreams of having their own fashion brand. She works closely with them during the production phase or guiding them through their business journey. When she is not working, Lisa enjoys family time, travel, ecommerce podcasts and playing with the family dog Buddy

The Family Behind Freez
Rating of 1 means .
Rating of 3 means .
The rating of this product for "" is 3.

Bee

After working in the family business from a kid wanting to do all the ‘fun jobs’ in store she then moved on to packing orders and filling in on weekends as a teen. After high school, Bee began studying nursing while managing customer service and a small team from their family home. Her love for the Freez community and working alongside her parents led her to take the leap and join Freez full-time.
Bee now works passionately with Lisa on everything behind the scenes, from admin and wholesale expansion to social media, where you’ll often see her in action. With a bigger team at their warehouse in Brendale, she also manages both the team and their retail store. In her downtime Bee loves to read, cook & spend time with the family.

The Family Behind Freez
Rating of 1 means .
Rating of 3 means .
The rating of this product for "" is 3.

Bee

After working in the family business from a kid wanting to do all the ‘fun jobs’ in store she then moved on to packing orders and filling in on weekends as a teen. After high school, Bee began studying nursing while managing customer service and a small team from their family home. Her love for the Freez community and working alongside her parents led her to take the leap and join Freez full-time.
Bee now works passionately with Lisa on everything behind the scenes, from admin and wholesale expansion to social media, where you’ll often see her in action. With a bigger team at their warehouse in Brendale, she also manages both the team and their retail store. In her downtime Bee loves to read, cook & spend time with the family.

The Family Behind Freez
Rating of 1 means .
Rating of 3 means .
The rating of this product for "" is 2.

Mick

Mick also known as Mr Freez - is Freez’s resident Joker. He spends his time cooking excellent food for the family, maintaining and mowing his precious lawn and making us all laugh. Mick pushed Lisa to go online in 2007 and helped grow Freez to what it is today. He has as played many role’s from photographer, to steamer, to delivery driver. His day-to-day now focuses on picking and packing your orders, as well as playing Mr Fix It.

The Family Behind Freez
Rating of 1 means .
Rating of 3 means .
The rating of this product for "" is 2.

Mick

Mick also known as Mr Freez - is Freez’s resident Joker. He spends his time cooking excellent food for the family, maintaining and mowing his precious lawn and making us all laugh. Mick pushed Lisa to go online in 2007 and helped grow Freez to what it is today. He has as played many role’s from photographer, to steamer, to delivery driver. His day-to-day now focuses on picking and packing your orders, as well as playing Mr Fix It.

We love hearing from our customers

If you want to reach out to say hi, give us suggestions or spread the Freez love then please contact us at lisa@freez.com.au or bianca@freez.com.au