Welcome to Freez, love!
As a family-owned and operated business, we understand the value of style that's not only chic but also affordable and versatile. Since 1993, we've been weaving quality into every stitch, curating outfits that make you feel confident and fabulous. Our passion extends beyond fashion; it's about ethical manufacturing, giving back, and celebrating you, our incredible customers. Join us on a journey that's all about empowering your style!
How We Started: Our Style Story
Freez was born in 1993 when founder Lisa Allen purchased her first brick and mortar store in Gymea, NSW. With a background in fashion as a sales rep, Lisa thrived as a business owner and in the years that followed, she opened three more stores in Engadine, Padstow and Jannali.
In 2000, Lisa scaled back to two stores to raise a family, and seven years later, her husband Mick joined the business. With online retail still very much in its infancy, Lisa and Mick made the bold decision to take Freez to the World Wide Web,
and in 2007, the Freez online store was created.
After being approached by other retailers to purchase the Freez brand for their own stores, the opportunity for wholesale came about in 2014. Over the years, the wholesale brand has steadily grown, and Freez is now stocked in many boutiques & online stores across Australia, New Zealand, and more.
In 2019, Lisa and Mick opted for a sea change, closing their flagship store in Gymea after 26 years and relocating their family to sunny Queensland. Here, they focus on running the wholesale side of the business, and continue serving Freez customers across the world through their online store. Shortly after the move, their new label Bee Maddison was launched, allowing them to provide quality fashion to an even broader range of customers.
In 2023, we celebrated our 30th anniversary with immense pride. What makes this milestone even more special is the addition of Bianca, Lisa's daughter, to our close-knit team. Family values have been at our core, and Bianca's full-time role reflects our enduring commitment to craftsmanship, unity, and fashion excellence.
Between the hustle and bustle of everyday life…
Lisa also loves working with other retailers to help them realise their dreams of running their own fashion brand. She mentors small business owners, working closely with them during their production phase and guiding them through their business journey.
Our Winning Moments
We’re proud to say that Freez has been recognised in the industry and nominated for many awards over the years. It’s been one crazy journey so far (as Lisa will tell you, running your own business can be tough!), but Freez still feels like its just getting started – watch this space!
Behind The Brand
Style should be accessible to all. Create fashion stories starring our Freez & Bee Maddison seasonal must-haves— fun, feminine, affordable pieces designed by Lisa herself.
Staples For Every Season
Discover premium-quality fashion and forever favourites that last beyond the current season. Our diverse size range and timeless trans-seasonal designs ensure year-round comfort and style.
Passion for Ethical Fashion
With creativity and inspiration at our heart, we foster fun, ethical work environments, where our team is treated like family—locally and worldwide.
Meet the Team
The Many Faces of Freez
CEO & Brand Sourcing Consultant
I love reading, docu soaps, red wine, exercising, nice dinners out, and, of course, hanging with my family!
Gen. Manager & Wholesale Customer Care
I have worked in our family business from the moment I could, and I love working side by side with my mum ♥
Warehouse Wholesale Manager
I work at our HQ in pick, packing, and wholesale. My two fur babies, Charlie and Benson, are my entire world!
Customer Care Guru
My passions are the three C’s: Chocolate, Champagne, and Customer Service!
Operations Manager & Customer Care
I go by Liss! I have 3 boys, 2 gorgeous fur babies, and my passion is helping customers have a great experience shopping!
I've developed and managed e-commerce stores around the world for over 20 years!
I’m at my happiest when I'm being creative! I love a morning run, good coffee and, of course, spending time with my family!
Product Manager & VA
I source fabrics and do all things admin. I love my job, and it's always fun working with Lisa and the team!