Alright, ladies, brace yourselves because we're about to debunk a major style myth: "Winter equals dark colours." We know you've heard it before, as it's like a rite of passage into the colder months. The weather gets a tad frostier, and suddenly everyone's donning greys, blacks, and navy blues like they're part of a moody music video. But trust us, you don't have to take the emo route just because Jack Frost is in town!

Just think back to the time when you remember slipping into that bold red dress and instantly feeling like Beyoncé on the red carpet. Or remember that major zen vibes you feel whenever you wrap around your favourite soft blue scarf. You see, those images and feelings that you get are not actually borne out of chance! It all lies in the power of psychology!

You see, colours aren't just pretty to look at - they're the silent whisperers shaping our self-perception and influencing how the world sees us. For instance, warmer hues stir up feelings of warmth and comfort. On the other hand, cooler shades bring a soothing, calm-inducing effect. Don't get us started on neutrals like beige, browns, and greys, effortlessly exuding elegance and sophistication. And our forever love, black? Darling, it's the timeless emblem of sleek and chic.

Sure, those glossy U.S. mags may be preaching the gospel of drab winter hues, but down here in Australia, we dance to a different style beat! Let’s get to know more about this in the sections below!

Dark Colours

Featuring Our Coatigan - Midnight Blue

Just because we're championing colour doesn't mean we're snubbing the classic dark colours. Think about it - is there anything more versatile, flattering, and timeless than a jet-black blazer or an LBD? Dark colours are synonymous with winter for a good reason, after all! They're sleek, they're sophisticated, and let's be real, they're pretty dang practical (hello, no visible stains!). But more than that, they're comfort embodied.

Now, let's clarify one thing: dark doesn't just mean black! We're also talking about the elegant emerald greens, the regal purples, the dreamy navy blues, and the sultry burgundy reds. These dark jewel tones not only capture the essence of winter but also look phenomenal on pretty much everyone.

Styling dark colours in winter while maintaining that fashion-forward edge is all about the details. Here at Freez, we highly recommend ladies start with layering! For instance, try pairing that deep-toned Bristol Cardigans with a sleek pastel-coloured top for an effortless yet sophisticated look. Also, don't shy away from mixing textures either - think velvet with leather or satin with wool for a dynamic visual appeal.

Neutral Colours

Featuring Our Billie Knit - Taupe

Let's admit it: Neutral colours are the unsung heroes of winter fashion, offering incredible versatility and effortless chic. Think beyond black and white; dive into the realm of beiges, tans, creams, and greys. Their soft, subdued tones reflect the tranquil side of winter, and they can make anyone look instantly polished.

But the real charm of neutrals lies in their versatility. Pair a cream Billie Knit sweater with camel trousers, or throw a grey overcoat over a white ensemble. They mix and match seamlessly, taking the guesswork out of getting dressed in the morning.

Styling tip? Add some texture. A chunky knit cardigan, a silk blouse, or suede boots can add depth and interest to your outfit. 

Bright Colours

Featuring Batwing Knit - Pink

Think bright colours are only for summer? Think again! Adding a pop of vibrancy to your winter wardrobe can instantly uplift your mood and turn heads. From fiery reds and sunny yellows to electric blues and bold pinks, bright colours embody a sense of playfulness that winter greatly needs.

So, which bright hues should you be inviting into your closet this winter? This year, we're obsessing over cobalt blue, yellow-green, and pink. They're vibrant, yet sophisticated enough to wear for any occasion.

We understand that styling brights in winter can be a challenge to some. Here are some suggestions to help you pull it off:

  • You can go all out with a bold dress or start small with a colourful top like our Batwing Knit in emerald, pink, and taupe!
  • Make your winter fit pop by adding accessories, like a bright printed scarf, handbag, and even a beanie!

Jewel Tones

Featuring Our Cape Shrug - Tan

Winter's cold, frosty days are the perfect backdrop for jewel tones. These rich, deep hues echo the elegance and warmth of precious gems, making them a perfect choice for winter fashion. We're talking royal sapphire blue and majestic emerald green to luxurious amethyst purple!

When it comes to styling, what we love about jewel tones is that they do most of the work for you. They can be worn head-to-toe for a bold, impactful look or combined with neutrals for a balanced ensemble. Try a sapphire blue dress with black tights, or pair an emerald green top with a fun Summer Festival Shrug. Add a touch of sparkle with metallic accessories to truly channel the 'jewel' vibe.

Pastel Colours

Featuring Our Fresia Dress - Blush

Pastel colours like frosty blues, delicate pinks, mint greens, and lavender in winter? Absolutely! Contrary to popular belief, these soft, dreamy hues can beautifully contrast the harsh winter weather, infusing a sweet dose of spring into the chilliest days.

When it comes to styling pastels, don't be afraid to pair them with darker hues for a striking contrast. A powder blue coat over a Fresia Dress, or a lavender scarf against a charcoal grey sweater, can create a compelling visual impact. Pastels also pair wonderfully with winter whites for a serene, ethereal look.

Metallic Colours

Love gold, silver, and bronze tones? Winter is the perfect season to dial up the glamour, and what better way to do that than with metallic colours? These shimmering, shining hues are just captivating, luxurious, and oh-so-magical!

Styling metallics in winter is all about balance. If you're feeling bold, go for a statement piece like a silver metallic skirt or a bronze puffer jacket. For a subtler approach, try metallic accessories - a pair of glittering gold boots, a shiny silver bag, or even a scarf with a metallic thread woven in can add a hint of glamour without overwhelming your look.

Prints and Patterns

Featuring Our Harper Jacket - Leopard

Winter fashion isn't just about solid hues - it's also the perfect season to play around with prints and patterns. These fun, eye-catching designs can add a whole new dimension to your outfits, making them truly stand out in a winter wonderland.

From timeless plaids and checks to bold animal prints to whimsical florals and geometric designs, there's a plethora of patterns to choose from! But how to mix and match these patterns in winter? Start by pairing a bold print with a solid colour from the same palette. For instance, you can try our Harper Jacket with a solid black top for a look that is so on point!

Coordinating Colours

Coordinating colours in your winter wardrobe can transform your outfit from drab to fab in seconds. It's all about finding the perfect balance. Analogous colours, those next to each other on the colour wheel (think blues and purples), create harmony, while complementary colours, opposites on the wheel, offer a vibrant contrast. If you're after a chic vibe, go monochromatic with different shades of one colour. 

Be it a cool blue ensemble or a warm, earthy palette, it's a winning look every time!


Featuring Our Animal Print Scarf - Brown Tassel

Accessories are the secret spice of winter fashion! They not only add a pop of colour but also bring an extra layer of warmth and style to your outfit. If you’re unsure of which to add, try: 

  • Bold Scarf: A chunky printed scarf in a bold hue can instantly brighten up your winter coat.
  • Vibrant Gloves: Gloves in a striking colour can make a stylish statement while keeping your hands toasty.
  • Colourful Boots: Why stick with traditional black or brown when you can step out in vibrant boots that catch the eye?
  • Statement Bag: A bag in a jewel tone or a bright pastel can be the perfect finishing touch to your winter ensemble.

Fabrics and Textures

Featuring Our Cleo Cardi

Curating your winter wardrobe? Excellent! Remember, it's not just about the colours, but the fabrics too. The right choices can bring depth and interest to your winter outfits that'll have heads turning. Imagine snuggling into cosy wool or cashmere pieces, bathed in bold, vibrant hues - pure bliss, right?

Add a dash of edge and sophistication with luxe velvet and sleek leather. If you throw in some additional animal print like our Cleo, these fabrics will not just lend the needed warmth but also transform your look! And let's not overlook chunky knits. They're your perfect winter companions - warm, comfy, and, when chosen in radiant colours, absolutely eye-catching.

Skincare and Makeup

It's not just your fashion game that should be strong this season, ladies! During winter, focus on moisturising skincare products to combat dryness and keep your skin glowing. Look for creams and serums with hyaluronic acid, a superstar hydrator, and don't forget a good lip balm to keep your pout kissably soft.

In terms of makeup, winter is the perfect time to play with bold and rich colours that reflect the season. A statement berry or red lip can add a vibrant pop of colour that complements dark winter outfits beautifully. Pair this with a subtle smokey eye in shades of grey or brown, and you've got a look that's perfect for the chilly season. For the cheeks, a little blush goes a long way in winter. Opt for rosy or peachy tones that add a natural, healthy flush to your complexion, mimicking the glow of a brisk winter walk.

Dressing for Different Occasions

Winter dressing can be a delightful mix of style and functionality, whether you're heading to work, enjoying outdoor activities, attending a formal event, or just out for a casual catch-up.

  • Work: Pair a high-waisted wool skirt with a tucked-in bright blouse. Throw on a chic coat and ankle boots, and you're ready to conquer the day!
  • Outdoor Activities: Layer up! Start with a thermal base, add a cosy jumper, and top it with a waterproof coat. Don't forget a colourful beanie and gloves for that pop of fun.
  • Formal Events: Opt for an elegant velvet dress in a jewel tone. Pair with metallic accessories for a touch of glamour.
  • Casual Outings: Combine comfort and style with a chunky knit jumper, your favourite jeans, and a pair of vibrant boots. Add a bold scarf to elevate your look.


Featuring Our Bristol Coatigan - Berry

Layering is the secret sauce to acing winter fashion, loves. Not only does it keep you toasty warm, but it also allows you to play with colours and textures, creating an outfit that's as unique as you.

The key to successful layering is to start with thin, snug-fitting layers like a thermal top and gradually add thicker pieces, such as a chunky knit or a Bristol Coatigan. The outermost layer, like a bright trench coat or a puffer jacket, not only provides warmth but tops off your fashion statement.

Body Type Considerations

Understanding your body type can be a game-changer when it comes to choosing your winter colours. You see, certain hues can enhance your favourite features, balancing proportions and creating a harmonious silhouette.

For those with a pear body type, pull focus to your upper body with brighter colours, and keep the lower half in darker hues. Think jewel-toned blouses with dark jeans or skirts.

Ladies with an apple body type might consider darker tones on top and brighter, more expressive colours on the bottom. How about a navy blue turtleneck with vibrant red trousers?

For hourglass figures, feel free to play with bold colours on both top and bottom, as your balanced proportions can handle it. Try matching sets in the season's hottest shades!

Rectangle body types can create more dimension with colour-blocked outfits, using a mix of both light and dark tones.

Sustainable and Ethical Choices

As we're embracing winter fashion, let's also embrace sustainable and ethical practices. Look for brands that use environmentally friendly materials and ethical manufacturing processes. We highly recommend seeking out companies that promote fair trade and pay their workers a living wage. Some notable brands leading the way in sustainable winter fashion include Freez, Luna + Sun, Jackfruit the Label, and DK Active. Remember, every purchase you make is a vote for the kind of world you want to live in.

Shopping Tips

Shopping for winter clothes can be a delightful adventure if you know where to look. From online stores to local boutiques, there's a world of options. If you love online shopping, we at Freez have wide ranges of winter clothing.

Cleaning and Maintenance

Proper cleaning and maintenance are essential for keeping your winter clothes in tip-top shape throughout the season. Here are some tips to help you preserve their beauty and functionality:

  1. Read the labels: Always check the care labels on your winter garments for specific cleaning instructions. Different fabrics may require different methods.
  2. Spot cleaning: Treat stains promptly by gently blotting them with a clean cloth and mild detergent. Avoid rubbing, as it can damage the fabric.
  3. Hand washing: Delicate items like cashmere or wool should be hand-washed using a gentle detergent. Submerge them in lukewarm water, gently agitate, and rinse thoroughly. Avoid wringing to prevent stretching.
  4. Machine washing: For machine-washable items, use a cold or delicate cycle and place them in a mesh laundry bag to protect them. Wash similar colours together to prevent bleeding.
  5. Drying and storage: Air dry knits and woollens flat to maintain their shape. Avoid direct sunlight, as it can cause fading. Before storing, ensure garments are completely dry to prevent mildew. Store in a cool, dry place to protect them from moisture and pests.

Remember, proper care and maintenance can prolong the lifespan of your winter clothes, ensuring they keep you warm and stylish for many seasons to come.

Common Colour Mistakes to Avoid

When it comes to winter colours, it's easy to make a few common mistakes. Here's how to avoid them and make your winter outfits shine:

  • Avoid combining colours that clash, like wearing too many bold hues together. Instead, opt for complementary or analogous colours that harmonise.
  • Don't underestimate the power of neutrals since they provide a solid foundation for your outfit. They also allow colourful accessories or statement pieces to shine.
  • Maintain a balance between light and dark colours. Too much darkness can be overwhelming, while an excess of pastels may lack impact.

As we wrap up our exploration of winter fashion and colour choices, remember that it's all about embracing your personal style and having fun. Winter offers a delightful canvas to play with rich hues, luxurious textures, and layering techniques that keep you both warm and fashionable.

Whether you opt for vibrant colours to brighten up the season or prefer a more subdued, neutral palette, the key is to feel confident and comfortable in what you wear. So, go on and celebrate the power of colour, and create ensembles that make you feel like the radiant individual you are.

Freez Clothing